During this year's Yabuli Forum Summer Annual Meeting, held in Chengdu from September 4 to 6, Li Shiwei, Chairman of Baoyun Famous Wine Group and Co-Chairman of Tiansai Winery, shared his insights on the subject of traffic and business philosophy. He pointed out that this concept mirrors the age-old industry belief that "good wine needs no bush."

Li revealed that during the annual Spring Sugar and Wine Fair in Chengdu, the Sheraton and Kempinski hotels have traditionally been prime locations for liquor companies to set up their exhibitions. However, he noted a stark contrast between the two venues: the Kempinski has become notorious for hosting a large number of exhibitors that engage in brand imitation and counterfeiting, whereas the Sheraton tends to attract more reputable and reliable companies.

He further emphasized that the traditional traffic pool generated by the Spring Sugar and Wine Fair has been gradually dissipating. Much of this footfall has migrated to e-commerce platforms such as East Buy, signaling a shift in how the industry connects with consumers. Li stressed that in today's market, companies must not only ensure product quality and regulatory compliance but also master content creation and communication on new media platforms to effectively engage with their audience.