Yu Minhong Unveils Ambitious Expansion Plan for East Buy: 1,000 Physical Stores Within Three Years

Deep News

Sep 05

At the 2026 Yabuli Forum Summer Annual Meeting, held from September 4 to 6 in Chengdu, Sichuan, Yu Minhong, Chairman of New Oriental Education & Technology Group, revealed a significant retail expansion strategy. He announced that East Buy is set to open 1,000 physical stores over the next three years, signaling a major pivot towards brick-and-mortar retail operations.

This announcement was made during the forum's sessions, where Yu outlined the company's forward-looking vision for integrating online and offline sales channels. The plan underscores East Buy's commitment to enhancing its market presence and customer reach through a robust network of ground-level outlets across the country.

The ambitious target reflects a strategic move to diversify beyond its current e-commerce focus. By establishing a significant physical footprint, East Buy aims to strengthen brand visibility and provide a more immersive shopping experience for consumers, aligning with broader retail trends in China's competitive market.

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