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Harley-Davidson

26.96

+0.29001.09%

Pre-market: 27.250.2900+1.08%09:13 EDT

Volume:1.49M

Turnover:39.87M

Market Cap:2.81B

PE:15.17

High:26.98

Open:26.68

Low:26.22

Close:26.67

52wk High:31.25

52wk Low:17.09

Shares:104.07M

Float Shares:103.00M

Volume Ratio:1.03

T/O Rate:1.45%

Dividend:0.74

Dividend Rate:2.73%

EPS(TTM):1.78

EPS(LYR):2.78

ROE:6.09%

ROA:1.62%

PB:0.91

PE(LYR):9.70

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Overview Company News Filings

Harley Davidson (HOG) Stock Looks Fully Valued After Third Avenue Takes A New Stake

Simply Wall St.

Harley-Davidson Inc. Stock Rises Thursday, Still Underperforms Market

Harley-Davidson Inc. Stock Rises Monday, Outperforms Market

The Morning Risk Report: A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson

Did Bringing Revolution Max Production Back Home Just Shift Harley-Davidson's (HOG) Investment Narrative?

Simply Wall St.

A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson -- WSJ

Harley-Davidson Inc. Stock Rises Thursday, Outperforms Market

Harley-Davidson's New Management Can Effectively Show Growth Next Year, UBS Says

MT Newswires Live

Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market

Harley-Davidson to Relocate Revolution Max Engine Production to US Facilities

Harley-Davidson shifts Revolution Max production back to US plants under Back to the Bricks strategy

Harley-Davidson - Expects to Manufacture Over 100,000 Motorcycles at York, Pennsylvania Facility in 2027

THOMSON REUTERS

Harley-Davidson - Production Transition Expected to Complete Before Model Year 2028 in 2027

THOMSON REUTERS

Harley-Davidson Inc. Stock Rises Monday, Outperforms Market

Harley-Davidson CEO targets back-to-basics plan focused on motorcycles, dealer network, workforce support

Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market

Assessing Harley-Davidson (HOG) Valuation After Recent Share Price Momentum

Simply Wall St.

Harley-Davidson CFO, CCO Jonathan Root sells 1,554 shares for $37,082.98

Harley-Davidson Inc. Stock Rises Tuesday, Outperforms Market

Harley-Davidson to present at Baird Global Consumer, Technology & Services Conference

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{"items":[{"id":"2645005919","title":"Harley Davidson (HOG) Stock Looks Fully Valued After Third Avenue Takes A New Stake","url":"https://stock-news.laohu8.com/highlight/detail?id=2645005919","media":"Simply Wall St.","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2645005919?lang=en_us&edition=fundamental","pubTime":"2026-06-23 05:23","pubTimestamp":1782163426,"startTime":"0","endTime":"0","summary":"Third Avenue Value Fund’s new position in Harley-Davidson (HOG) in Q1 2026 puts fresh attention on the stock, as the fund responds to recent management changes and product and inventory adjustments.\nSee our latest analysis for Harley-Davidson.\nHarley-Davidson’s recent management moves and product reset come against a backdrop where the share price has risen 8.18% over the past month and 37.94% over the past 90 days, yet the 3-year total shareholder return is down 18.10% and the 5-year total...","market":"nz","thumbnail":"https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/harley-davidson-hog-stock-looks-fully-valued-after-third-ave","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/harley-davidson-hog-stock-looks-fully-valued-after-third-ave","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2644203163","title":"Harley-Davidson Inc. Stock Rises Thursday, Still Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2644203163","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2644203163?lang=en_us&edition=fundamental","pubTime":"2026-06-19 05:25","pubTimestamp":1781817900,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rallied 1.02% to $25.67 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index  rising 1.08% to 7,500.58 and the Dow Jones Industrial Average  rising 0.14% to 51,564.70.The stock's rise snapped a two-day losing streak.Harley-Davidson Inc. closed 17.86% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.8 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 18, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643550789","title":"Harley-Davidson Inc. Stock Rises Monday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2643550789","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643550789?lang=en_us&edition=fundamental","pubTime":"2026-06-16 05:24","pubTimestamp":1781558640,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rose 1.68% to $26.07 Monday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index  rising 1.65% to 7,554.29 and the Dow Jones Industrial Average  rising 0.92% to 51,671.03.Harley-Davidson Inc. closed 16.58% short of its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  remained 1.0 million below its 50-day average volume of 2.9 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 15, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643270170","title":"The Morning Risk Report: A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson","url":"https://stock-news.laohu8.com/highlight/detail?id=2643270170","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643270170?lang=en_us&edition=fundamental","pubTime":"2026-06-15 19:10","pubTimestamp":1781521800,"startTime":"0","endTime":"0","summary":"The Morning Risk Report: A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson By David Smagalla | Dow Jones Risk Journal. Good morning. Motorcycle marketing usually relies on familiar themes. A lonely highway. A scenic vista. A growling engine. Indian Motorcycle is trying an incendiary new script: It is attempting to drag Harley-Davidson into the culture wars .The campaign: In a recent social-media video , Minnesota-based Indian criticized its larger and more prosperous competitor Harley for making electric motorcycles, moving some production to Thailand and embracing diversity, equity and inclusion programs. \"They chased political trends, \" a narrator said of Harley in a tone reminiscent of a campaign-attack ad. \"We back the people who matter.\". Political rancor: The video followed nearly two weeks of social-media commentary from conservative influencers denouncing Harley and praising Indian-a dynamic that echoed previous campaigns against such companies. An","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643249996","title":"Did Bringing Revolution Max Production Back Home Just Shift Harley-Davidson's (HOG) Investment Narrative?","url":"https://stock-news.laohu8.com/highlight/detail?id=2643249996","media":"Simply Wall St.","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643249996?lang=en_us&edition=fundamental","pubTime":"2026-06-14 18:15","pubTimestamp":1781432154,"startTime":"0","endTime":"0","summary":"Earlier this month, Harley-Davidson outlined plans to bring production of its Revolution Max engine and key models like the Pan America, Sportster S and Nightster back to U.S. facilities as part of its \"Back to the Bricks\" initiative to rebuild financial performance and dealer relations.\nThis reshoring move arrives as rival Indian Motorcycle’s PR push and questions around Harley-Davidson’s valuation and insider share sales sharpen investor focus on how operational changes could influence...","market":"us","thumbnail":"https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/did-bringing-revolution-max-production-back-home-just-shift","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/did-bringing-revolution-max-production-back-home-just-shift","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["BK4195","BK4211","HBCP","BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642629151","title":"A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson -- WSJ","url":"https://stock-news.laohu8.com/highlight/detail?id=2642629151","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642629151?lang=en_us&edition=fundamental","pubTime":"2026-06-12 23:30","pubTimestamp":1781278200,"startTime":"0","endTime":"0","summary":"Motorcycle marketing usually relies on familiar themes. A lonely highway. A scenic vista. A growling engine.Indian Motorcycle is trying an incendiary new script: It is attempting to drag Harley-Davidson into the culture wars.In a recent social-media video, Minnesota-based Indian criticized its larger and more prosperous competitor Harley for making electric motorcycles, moving some production to Thailand and embracing diversity, equity and inclusion programs.\"They chased political trends,\" a narrator said of Harley in a tone reminiscent of a campaign-attack ad. \"We back the people who matter.\". The video followed nearly two weeks of social-media commentary from conservative influencers denouncing Harley and praising Indian -- a dynamic that echoed previous campaigns against such companies as Cracker Barrel and Deere.The attack by Indian appeared to have minimal results. On Tuesday, a day after Indian's video dropped, Harley said it was bringing some bike production back from Thailand t","market":"other","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["PII","HOG","BK4190","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642232161","title":"Harley-Davidson Inc. Stock Rises Thursday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2642232161","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642232161?lang=en_us&edition=fundamental","pubTime":"2026-06-12 05:25","pubTimestamp":1781213100,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rallied 5.41% to $25.74 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index  rising 1.75% to 7,394.30 and the Dow Jones Industrial Average  rising 1.86% to 50,848.75.Harley-Davidson Inc. closed 17.63% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  remained 489,775 below its 50-day average volume of 3.0 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 11, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642325233","title":"Harley-Davidson's New Management Can Effectively Show Growth Next Year, UBS Says","url":"https://stock-news.laohu8.com/highlight/detail?id=2642325233","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642325233?lang=en_us&edition=fundamental","pubTime":"2026-06-11 23:29","pubTimestamp":1781191750,"startTime":"0","endTime":"0","summary":"Harley-Davidson's  new management can effectively show growth in the next year, with cost savings and tariff reductions helping bridge to growth in 2026 and 2027, UBS said in a Wednesday research note.UBS said it needs to see more evidence of the fundamental demand shift that is needed to reach Harley-Davidson's medium-term goals, and believes that there are drivers in the next 12 months that should give investors reason to consider the stock.Harley-Davidson retail sales have been decelerating in the US since 2013, with sales falling 13% year-on-year in 2025, 4% in 2024, and 10% in 2023, UBS noted.UBS rated Harley-Davidson's stock as neutral with a $26 price target.Price: 25.30, Change: +0.88, Percent Change: +3.60","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642479170","title":"Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2642479170","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642479170?lang=en_us&edition=fundamental","pubTime":"2026-06-11 05:24","pubTimestamp":1781126640,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  shed 4.20% to $24.42 Wednesday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index  falling 1.62% to 7,266.99 and Dow Jones Industrial Average  falling 1.87% to 49,918.78.The stock's fall snapped a four-day winning streak.Harley-Davidson Inc. closed 21.86% short of its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.9 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 10, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1101705787","title":"Harley-Davidson to Relocate Revolution Max Engine Production to US Facilities","url":"https://stock-news.laohu8.com/highlight/detail?id=1101705787","media":"Deep News","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1101705787?lang=en_us&edition=fundamental","pubTime":"2026-06-10 03:30","pubTimestamp":1781033433,"startTime":"0","endTime":"0","summary":"The iconic American motorcycle manufacturer, Harley-Davidson, announced on Tuesday that it will relocate production of its Revolution Max engine platform for the North American market back to the...","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642498962","title":"Harley-Davidson shifts Revolution Max production back to US plants under Back to the Bricks strategy","url":"https://stock-news.laohu8.com/highlight/detail?id=2642498962","media":"Reuters","labels":["event"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642498962?lang=en_us&edition=fundamental","pubTime":"2026-06-09 21:15","pubTimestamp":1781010936,"startTime":"0","endTime":"0","summary":"Harley-Davidson will shift Revolution Max production for North America back to U.S. plants under its Back to the Bricks strategy.Work moved to facilities in Pennsylvania, Wisconsin; includes machining, powertrain assembly, painting, final vehicle assembly.Transition slated to finish before the start of model-year 2028 production in 2027.York, Pennsylvania plant expected to build more than 100,000 motorcycles in 2027.","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260609:nNDL9pTpHB:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"event","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642989194","title":"Harley-Davidson - Expects to Manufacture Over 100,000 Motorcycles at York, Pennsylvania Facility in 2027","url":"https://stock-news.laohu8.com/highlight/detail?id=2642989194","media":"THOMSON REUTERS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642989194?lang=en_us&edition=fundamental","pubTime":"2026-06-09 21:15","pubTimestamp":1781010927,"startTime":"0","endTime":"0","summary":null,"market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260609:nFWN42H08B:3","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"reuters_en_live","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642349891","title":"Harley-Davidson - Production Transition Expected to Complete Before Model Year 2028 in 2027","url":"https://stock-news.laohu8.com/highlight/detail?id=2642349891","media":"THOMSON REUTERS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642349891?lang=en_us&edition=fundamental","pubTime":"2026-06-09 21:15","pubTimestamp":1781010927,"startTime":"0","endTime":"0","summary":null,"market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260609:nFWN42H08B:2","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"reuters_en_live","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642432842","title":"Harley-Davidson Inc. Stock Rises Monday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2642432842","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642432842?lang=en_us&edition=fundamental","pubTime":"2026-06-09 05:24","pubTimestamp":1780953840,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rose 2.50% to $24.91 Monday, on what proved to be an all-around mixed trading session for the stock market, with the S&P 500 Index  rising 0.30% to 7,405.73 and the Dow Jones Industrial Average  falling 0.16% to 50,786.01.This was the stock's third consecutive day of gains.Harley-Davidson Inc. closed 20.29% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  remained 1.3 million below its 50-day average volume of 3.0 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 8, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640158138","title":"Harley-Davidson CEO targets back-to-basics plan focused on motorcycles, dealer network, workforce support","url":"https://stock-news.laohu8.com/highlight/detail?id=2640158138","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640158138?lang=en_us&edition=fundamental","pubTime":"2026-06-04 08:35","pubTimestamp":1780533348,"startTime":"0","endTime":"0","summary":"Harley-Davidson outlined a strategy to refocus on core execution under CEO Artie Starrs.The strategy is centered on building motorcycles, strengthening its network of 500+ U.S. dealers, and supporting its workforce.The plan targets “back to basics” operational priorities rather than broader diversification initiatives.Starrs has been meeting riders, dealers, employees, and unions to shape the agenda.The company also plans to reinforce brand identity by restoring its legacy bar-and-shield logo.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Harley-Davidson Inc. published the original content used to generate this news brief on June 03, 2026, and is solely responsible for the information contained therein.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260604:nNDLbzSnSD:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640182523","title":"Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2640182523","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640182523?lang=en_us&edition=fundamental","pubTime":"2026-06-04 05:25","pubTimestamp":1780521900,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  shed 1.54% to $24.25 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index  falling 0.74% to 7,553.68 and Dow Jones Industrial Average  falling 1.21% to 50,687.07.The stock's fall snapped a three-day winning streak.Harley-Davidson Inc. closed 22.40% short of its 52-week high of $31.25, which the company reached on September 17th.Trading volume  remained 328,450 below its 50-day average volume of 3.1 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 3, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640182419","title":"Assessing Harley-Davidson (HOG) Valuation After Recent Share Price Momentum","url":"https://stock-news.laohu8.com/highlight/detail?id=2640182419","media":"Simply Wall St.","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640182419?lang=en_us&edition=fundamental","pubTime":"2026-06-04 05:19","pubTimestamp":1780521567,"startTime":"0","endTime":"0","summary":"Harley-Davidson (HOG) is back on many watchlists after its recent share move, with the stock closing at US$24.63. That shift gives investors fresh context for weighing the motorcycle maker’s latest fundamentals.\nSee our latest analysis for Harley-Davidson.\nThat 1-day share price return of 1.15% and 7-day share price return of 6.12% sit within a broader pattern, with the 90-day share price return of 26.57% and year-to-date share price return of 19.33% contrasting with a 3-year total...","market":"nz","thumbnail":"https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/assessing-harley-davidson-hog-valuation-after-recent-share-p","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/assessing-harley-davidson-hog-valuation-after-recent-share-p","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640939181","title":"Harley-Davidson CFO, CCO Jonathan Root sells 1,554 shares for $37,082.98","url":"https://stock-news.laohu8.com/highlight/detail?id=2640939181","media":"Reuters","labels":["shareholding","insiderTrades"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640939181?lang=en_us&edition=fundamental","pubTime":"2026-06-04 04:17","pubTimestamp":1780517833,"startTime":"0","endTime":"0","summary":"Harley-Davidson CFO and CCO Jonathan R Root sold 1,554 common shares on June 1, 2026 at USD 23.87.Direct common stock holdings fell to 30,954 shares following the transaction.Indirect holdings showed 15,083 shares in a 401 plan.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Harley-Davidson Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on June 03, 2026, and is solely responsible for the information contained therein.","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260603:nNDL9G0R1d:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":"Harley-Davidson CFO, CCO Jonathan Root sells 1,554 shares for $37,082.98","news_tag":"shareholding,insiderTrades","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640492679","title":"Harley-Davidson Inc. Stock Rises Tuesday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2640492679","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640492679?lang=en_us&edition=fundamental","pubTime":"2026-06-03 05:24","pubTimestamp":1780435440,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rose 1.15% to $24.63 Tuesday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index  rising 0.13% to 7,609.78 and the Dow Jones Industrial Average  rising 0.45% to 51,307.79.This was the stock's third consecutive day of gains.Harley-Davidson Inc. closed 21.18% below its 52-week high of $31.25, which the company reached on September 17th.Trading volume  remained 1.2 million below its 50-day average volume of 3.2 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 2, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640944004","title":"Harley-Davidson to present at Baird Global Consumer, Technology & Services Conference","url":"https://stock-news.laohu8.com/highlight/detail?id=2640944004","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640944004?lang=en_us&edition=fundamental","pubTime":"2026-06-03 00:07","pubTimestamp":1780416422,"startTime":"0","endTime":"0","summary":"Harley-Davidson will present at the Baird 2026 Global Consumer, Technology & Services Conference on June 3, 2026 in New York.CEO Artie Starrs and investor relations head Shawn Collins are scheduled for one-on-one and group sessions.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260602:nNDL5DL9Cq:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":10,"pageCount":6,"totalSize":200,"code":"91000000","status":"200"}]}}